Updated November 2026
For a video game event, the mascot brings the character or brand to life in front of the players. It is made to measure, following your world.
Why have a mascot for video games?
Players know the characters of their favourite game better than any logo. At a show, a tournament or a launch party, a mascot takes them from the screen to real life: you pose with the hero, challenge them, film them. For an independent studio or an esports association, it creates a talking point on social networks, with an original visual suited to the short videos players love to share.
Tips for a gaming audience
- Reproduce the character's or brand's shapes and colours faithfully, as players notice the slightest difference.
- Plan key moments, such as the opening of the tournament or the prize-giving, rather than a continuous presence in the noisy hall.
- Watch out for cables, power strips and screens: the aisles are cluttered and the wearer's view is reduced.
- Provide a clear photo area with a plain background, which the public can recognise and share on social networks.
Customising the game mascot
The mascot is made to measure. On the product page, you choose the colours, the logo or text, and accessories such as the fan or the cooling vest. A 2D sketch and an approval proof let you validate how faithful it is to the character before manufacture.
Frequently asked questions
Can we have an original video game character made?
If you hold the rights to the character, yes. Provide reference visuals and approve the 2D sketch before manufacture. This reduces the risk of falls in the cluttered aisles of a tournament.
Can the mascot stay long in a tournament hall?
Halls are often hot. Plan short outings, a fan, a cooling vest and a rest area for the wearer. This prevents overheating and lets the wearer come back in top form.