Updated November 2026
For a media event, the mascot offers a character who comes across well on camera and is recognised straight away. It is made to measure.
Why have a mascot for the media?
A local channel, a radio station, an online outlet or a press event organiser looks for strong, identifiable images. A mascot appears in the news, during live broadcasts, in credits and on posters. It can welcome guests on a set, host a live game or make an appearance on a children's programme. Thanks to its silhouette, it stays memorable even on a small phone screen.
Tips for the camera
- Choose contrasting colours and a neutral background, as video flattens the nuances and fine details of the suit.
- Rehearse the movements with the technical team: the wearer must know their marks, their entrances and their exits from frame.
- Plan short takes and breaks between them, as studio lights heat the head considerably.
- Show the logo legibly but discreetly, so that close-ups are not cluttered with text.
Customising the media mascot
Every mascot is made to measure. On the product page, you choose the colours, the logo or text and the accessories. A 2D sketch and an approval proof can be signed off before manufacture to match your guidelines. You can thus check in advance how the suit looks before it goes in front of the camera.
Frequently asked questions
Does the mascot look good on television and video?
Bold colours and a contrasting background help. Do a camera test during rehearsals to adjust lighting and movements. This keeps the image clean and limits the wearer's fatigue under the lights.
Is it better to use the same wearer for every take?
Yes, they keep a consistent body language from one shoot to the next. Still, plan a replacement in case of fatigue. This gives the public a consistent image at each broadcast.