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Over the years, creating a mascot has become more and more popular. It represents real added value to your brand and has many advantages for your business.

A mascot must represent added value to your brand. However, there are a lot of mistakes you can make that will spoil your brand. To help you create your mascot, here are the pitfalls to avoid.

A mascot is not just a simple character. Indeed, the mascot directly conveys your brand your brand. For this reason, the choice of a mascot , as well as its costume requires a lot of thought. Here are the four steps to follow to create a mascot costume .

In recent years, more and more brands have adopted mascots. Mascots are often represented in the form of animals, humans, objects or be from the imaginary world. Far from being just an effigy or a commercial image, a mascot is an attractive means of building customer loyalty through emotional...

Previously, the mascot was considered to be a kind of lucky charm for a team, a brand or a business. Over the past few years and until today, it has become a real marketing tool for the biggest brands, which have made it a true symbol of value. And it is a system that actually works !!!