Updated November 2026
An advertising mascot gives your brand a constant face, on video and in the street. It is made to measure from your brand guidelines.
Why have a mascot for advertising?
A physical character can be filmed, photographed and met in the street, which a logo alone cannot offer. For a shoot, a leaflet-distribution campaign or a shop window display, the mascot is something passers-by look at spontaneously. It stays the same from one campaign to the next, which builds a recognisable identity. It also serves as a model for printed visuals, social media and short videos.
Tips for an advertising mascot
- Define the character's personality before manufacture: tone, colours and attitude should stay identical across all your campaigns.
- For a shoot, plan short takes and a space to remove the head, as the wearer quickly runs short of air under the lights.
- Place the logo somewhere visible but discreet, for example on the chest, so the image can be used on all media.
- Always use the same wearer for filming, to keep a consistent body language and silhouette from one session to the next.
Customising the brand mascot
The mascot is made to measure from your visual identity. You choose colours, logo, text and accessories on the product page. A 2D sketch and an approval proof let you validate the character before manufacture. You keep control of the brand image, from the first sketch to delivery of the suit.
Frequently asked questions
Can the mascot be recognised as our own brand's?
It is designed from your choices of colours, logo and shape. The sketch approved before manufacture fixes the expected result. The outcome depends mostly on the care given to the storyline and the character's role.
Can we film for a long time with the mascot?
Plan regular breaks. The fan and the cooling vest help, but the wearer must be able to remove the head between takes. This protects the wearer's health and the quality of the footage.