Updated November 2026
At a shop launch, the mascot attracts passers-by and welcomes the first customers. It is made to measure in the shop's colours.
Why have a mascot at a shop opening?
A new shop has to get noticed on a street where nobody knows it yet. A mascot at the door stops passers-by, starts conversations with curious customers and lends itself to photos shared online. It can come back for the sales, the shop's anniversaries or loyalty campaigns, and become the character associated with the shop in the neighbourhood's mind.
Tips for a launch
- Place the mascot in front of the entrance, facing the pavement, with a companion who invites people in and hands out any leaflets.
- Prepare a short welcome sequence for the ribbon cutting or the champagne toast, for successful photos.
- Limit its presence to set time slots, as an opening often takes place standing, outdoors or in a heated shop.
- Take care not to block the pavement or the door, and keep a waiting space for prams and wheelchairs.
Customising the shop mascot
The mascot is made to measure: shop colours, logo, text and accessories such as the fan, cooling vest or gloves are chosen on the product page. A 2D sketch and an approval proof are available before manufacture. Options are set according to the planned time in front of the window and the weather on launch day.
Frequently asked questions
Can the shop logo be added to the mascot?
Yes, the logo and text can be added. Specify them when ordering and approve the sketch before manufacture. This gives the launch a landmark that is easy to spot from the street.
Is the mascot still useful after the opening?
It can return for the sales, the shop's anniversaries or neighbourhood events. It is a lasting purchase, not tied to a single day. This avoids any inconvenience for customers and keeps the pavement passable.