Updated November 2026
A tourism mascot welcomes visitors and represents the identity of a place or region. It is made to measure, drawing on local heritage.
Why have a mascot for tourism?
A passing visitor remembers a character better than a brochure. The mascot of a tourist office, a castle or a local festival embodies the identity of the place: emblematic animal, coat-of-arms colour, regional speciality. It welcomes groups, poses for photos in front of monuments and livens up seasonal markets, giving a friendly image to a destination that wants to make itself known.
Tips for visitors
- Base the character on a local element, such as wildlife, a legend or a coat of arms, so it says something about the area.
- Choose clearly identified meeting places, such as the entrance to the site or the main square, and tell visitors in advance.
- Provide a welcome message in several languages on a sign, as the mascot does not speak and visitors come from far away.
- Allow for the terrain: cobbles, steps and ramparts call for an attentive companion and stable shoes.
Customising the area's mascot
The mascot is made to measure: colours, logo, text and accessories are chosen on the product page. A 2D sketch and an approval proof are available before manufacture, which lets you validate the link with your area. You thus stay in control of how faithful the character is to the image of your area.
Frequently asked questions
Can we draw on an element of local heritage?
Yes, you can describe your region's wildlife, coat of arms or legend. The 2D sketch lets you validate the idea before manufacture. Visitors remember a character linked to a real detail of the area better.
Is the mascot suitable for foreign visitors?
A visual character is understood without words. A sign in several languages held by the companion helps welcome everyone. This makes it easier to welcome all visitors, whatever their language.