Previously, the mascot was considered to be a kind of lucky charm for a team, a brand or a business. Over the past few years and until today, it has become a real marketing tool for the biggest brands, which have made it a true symbol of value. And it is a system that actually works !!!

Previously, the mascot was considered to be a kind of lucky charm for a team, a brand or a business. Over the past few years and until today, it has become a real marketing tool for the biggest brands, which have made it a true symbol of value. And it is a system that actually works !!!

In recent years, more and more brands have adopted mascots. Mascots are often represented in the form of animals, humans, objects or be from the imaginary world. Far from being just an effigy or a commercial image, a mascot is an attractive means of building customer loyalty through emotional contact. Why is it important to choose a mascot to convey your brand? What are its advantages?